Who is the rural consultant?


Michael Mack, independent consultant specialising in farm diversification and succession planning. Working across UK on bringing diversification ideas to profitable businesses.

I trained in agriculture and economics, and over the past 17 years I have built a wealth of knowledge and experience in supporting farmers through some of their biggest challenges.


As an independent consultant I work closely with farming businesses and families to help them to add value to their organisation. My work covers key challenges such as; diversifying income streams, dealing with the family issues related to succession planning, strategic planning and applying for grant support.


My approach focuses on listening to your objectives and goals and helping you through coaching, facilitating or advising to give you the skills needed to bring your project to life.


But life is not all about work: 

Out of work I am a trustee of The Otter Trust, I Chair the Mini's Rugby at North Walsham Rugby Club and I am a  magistrate. During down time you will often find me out walking my dog with my wife and three children.