Welcome to The Rural Consultant, a platform dedicated to providing expert advice and support to farm retail businesses looking to grow and succeed. People are drawn to the idea of buying straight from the farm, as demonstrated by the growing use of farm names in supermarket branding.
Farm retailing has shifted its focus to providing customers with a unique and enjoyable experience, while also ensuring the delivery of quality products and services. However, maintaining these high standards requires attention to detail and effective performance management.
With over 10 years of experience working with farm retail businesses, ranging from farmers' markets to established farm shops, and a background in managing the national farm retail association, FARMA, for over 3 years, Michael Mack possesses a wealth of knowledge and insights into the industry.
Whether you're starting from scratch or looking to improve an established business, Michael is equipped to help you focus on the key elements needed for success. From business planning and initial idea generation to performance management and marketing strategies, he offers a range of support to fit your specific needs and situation.
The Rural Consultant has helped numerous farm retail businesses achieve their goals and turn their ideas into reality. Check out our case studies to see how we've helped other businesses and learn more about the impact we can have on your business.
If you're interested in learning more about how The Rural Consultant can help you grow your farm retail business, don't hesitate to get in touch. We're always happy to chat and see how we can assist you in achieving your goals.